We can audit your business and help you identify opportunities. You’re busy running the business and putting out fires, so it can be difficult to find the time to spot and develop the opportunities or new products that will drive revenues. And don’t forget the importance of marketing and editorial audits for both your print and online efforts. Does your editorial content support your marketing efforts? And does your marketing reflect what your editorial content is offering your prospects and customers?
Social Media Strategy and Execution
What’s right for your company? More visibility on LinkedIn? A Twitter campaign to raise your profile or a Facebook page to help solidfy your relationship with subscribers and customers? Social Media is a great tool, but you have understand what each channel can do to drive more revenue to your business.
Email marketing is still one of the largest drivers of revenue for many businesses. But with cluttered inboxes and spam filters it’s getting harder and harder to make sure your message is delivered. So no matter how good your email message is unless it’s delivered, opened and read, it’s not driving business.
Online Community Development
When prospects and customers have a chance to interact with you, it drives loyalty. But how much control are you willing to give up? Is a blog right for you or are you willing to create forums or open everything up in a chat room?
Search Engine Marketing
Search engine marketing is the cornerstone of driving traffic to your site. But so often the basics are forgotten or best practices ignored. Whether using organic search or paid search, it’s a process of continuous fine tuning. We can help by auditing your site to make sure it’s optimized for search engines or assess whether a PPC strategy will give the return on investment you need.