Author Archives: hhoart@gmail.com

New Product Development: Do’s and Don’ts

Creating a successful new product–whether it’s a subscription based newsletter, a webinar, a conference or membership program–can be a challenge.  The key is taking the time to understand the target market and its needs.  In a PowerPoint I presented in … Continue reading

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The Benefits of Subscriber Surveys

Surveys have become easier and much less expensive to do and can yield valuable  information about your customers’ likes and dislikes.  Surveys can be used for a number of purposes including product positioning or new product development, editorial feedback, subscriber … Continue reading

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The Subscription Economy

Publishers have been in the subscription business for years.  But as many publishers grapple with how to maintain their subscriber files and rate base, non-publishing newcomers are horning in and doing a great job of getting folks to subscribe to … Continue reading

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